3 Comments

Really enjoyed this take, and agree with the difficulties surrounding agentic automation to disintermediate real estate agents and brokers. We at Sidekick are instead building an assistant for agents, which I think lands at a different spot on the value curve given the human relationship between advisor and client is being preserved.

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Completely agree with the point about relationships as a moat in services. I’ve seen so many founders get drawn into building service businesses, thinking they can ‘tech-enable’ their way to scale, but they underestimate how much these businesses rely on human relationships. No amount of technology can replace the trust and loyalty that personal connections create, and that makes scaling these businesses incredibly hard. It’s a common mistake to overlook just how dependent services are on people, not just processes.

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Thanks Zain! vertical integration is a double-edged sword :)

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