5 Comments

Thanks for the excellent read. It is so validating to have someone who 'gets it' describe the criticality of understanding the work being done by users and why that is hard/impossible. That's where the gold is.

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Thanks again for a good read.

We're an early-stage startup who is just entering level 3. When you talk about "urgency" being a key characteristic of PMF, do you have a specific time frame for an average sales cycle in mind that is considered healthy and a good sign that this is a "hair on fire" problem? Or is it based on other factors?

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ICP is larger small to mid-market manufacturers (1 to 4 facilities).

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Depends on the business but hard to make a low 5-digit ACV G2M work if if takes more than 3 mo to convince someone to buy. Generally we like to see at least a few examples of a few hyper quick sales early on showing "market pull" even if that's not average

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What's low? Sub $10k? What if the early average ACV is around $70k

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